Houston SEO, PPC & Web Analytics Resume

Larry Williams

Houston, TX

281-455-8300

lwwilliams@suddenlink.net

Summary

A results-oriented professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.

Employment Experience

eVariety Company                                                                                                    1/06-1/11

Online Sales & Marketing

• Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 70% of items within 10 days of posting.
• Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools and SEO PowerSuite.
• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
• Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
• Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google+, LinkedIn and Twitter.
• Extensively researched, tested, trained on and utilized new SEO, PPC, online marketing and analytics tools and techniques.

RSA                                                                                                                            8/05-12/05

Senior Account Manager

• Marketed IT business solutions including project, contract and permanent staffing services.
• Met with prospects and gathered detailed information to determine future technical needs.
• Researched and analyzed prospective businesses using Salesforce CRM and industry web portals to forecast sales opportunities.

Bridgewater Resources                                                                                             8/02-6/05

Business Development Manager

• Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Drove sales production with a $500K/yr. average and a gross profit margin (GPM) exceeding 33%.
• Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
• Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

IntelliMark                                                                                                                 11/94-6/02

General Manager - Account Executive

• Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
• Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
• Developed and made corporate presentations and co-hosted a national business conference.
• Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
• Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager - Account Executive

• Sold IT services, recruited candidates and managed account executives and recruiters.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
• Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.

Management Alliance Group, Inc.                                                                           3/94-11/94

Recruiter

·        Sold staffing services to businesses and recruited candidates in multiple industries, including Finance, Medical and Oil/Gas.

Professional Achievements

• Inbound Marketing Certified Professional - HubSpot
• Manager of three (3) Presidential Award recipients
• Manager of one (1) Chairman Award recipient
• Quarter-Million Dollar Producer Award*
• Top Five Producer Award*
• Rookie of the Year Award*
• Member of Top Three Blended Services team*

* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants

Education

Stephen F. Austin State University

Bachelor of Arts – Communications / Marketing – 1993

Houston SEO/PPC Marketing Analytics Professional Resume

Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-455-8300






Summary

A results-driven professional with 15 years experience with an emphasis in online marketing, SEO, SEM and web analytics seeking an opportunity to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 1/10
Online Sales & Marketing
• Sold antique and collectible items through multiple eCommerce websites, maintained a 100% positive customer service rating and sold and shipped more than 70% of items within 10 days of posting.
• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
• Utilized search engine optimization (SEO) methods and strategies to improve page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
• Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created promotional links using HTML tags and Java widgets on multiple websites, blogs and social media networks including Facebook, Google Buzz, Twitter and LinkedIn.

RSA 8/05 – 12/05
Senior Account Manager
• Marketed IT business solutions including project, contract and permanent staffing services.
• Met with prospects and conducted needs assessments to determine current and future technical needs.
• Analyzed businesses using online web portals and the Salesforce.com CRM and to forecast profitability.

Bridgewater Resources 8/02 – 6/05
Business Development
• Sold business staffing solutions for a start-up IT division by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Developed most of the CRM infrastructure, workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
• Made presentations to decision makers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.





IntelliMark 11/94 – 6/02 General Manager / Account Executive
• Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
• Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
• Developed and made corporate presentations and co-hosted a national business conference.
• Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
• Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager / Account Executive
• Sold IT services, recruited candidates and managed account executives and recruiters.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
• Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.

Management Alliance Group, Inc. 3/94 – 11/94
Sales / Recruiter
• Sold staffing services and recruited candidates in a broad range of industries, including Finance, Medical, Oil/Gas and Real Estate.

Professional Achievements

 Manager of three (3) Presidential Award recipients – IntelliMark
 Manager of one (1) Chairman Award recipient – IntelliMark
 Quarter-Million Dollar Producer Award*
 Top Five Producer Award*
 Rookie of the Year Award*
 Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants

Education

Stephen F. Austin State University
Bachelor of Arts – Communications (Journalism) /Marketing – 1993
 The Pine Log Newspaper – Sales / Advertising Account Manager
 KLSB-TV (NBC) – Sales / Advertising Intern
 East Texas Blood Center – Advertising Intern



Additional Skills Addendum



Optimization / SEO

Determined website and page objectives and ensured each page was search engine-friendly.
Developed site content, researched competitor’s sites and chose the most effective keywords.
Performedsite analysis and review of SERP rankings, page content, layout, links and site speed.
Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.


Marketing / PPC

Created online advertising campaigns using Google AdWords to generate traffic and increased sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.
Developed marketing initiatives and strategy involving content, positioning, pricing and promotions.
Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.


Analytics

Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.
Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.
Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.


Training

Inbound Marketing Certified Professional - HubSpot, June 2010
Social Media Optimization is the New SEO – HubSpot
SEO Strategies for Corporate Web Sites – Omniture
Marketing and Advertising Using Google – Google
11 Tips to Improve Your SEM Campaigns - Omniture
Business Internet Marketing for Facebook & Twitter – HubSpot
Omniture, Testing and Web Site Optimization – Omniture
SEO Measurement 101 – Omniture


Social Media

LinkedIn
Twitter

Houston's Williams Receives Certification in Inbound Marketing

Williams Receives Certification in Inbound Marketing
Certification Awarded by Inbound Marketing University Training Program

HOUSTON, TX – JUNE 8, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Larry Williams as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).

This certification acknowledges Williams’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Williams joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, Williams completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes: http://inboundmarketing.com/university/classes)

The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors: http://www.inboundmarketing.com/university/professors)

This certification is administered by HubSpot.

About InboundMarketing.com
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc. Register for InboundMarketing.com at http://inboundmarketing.com/user/register.

About HubSpot
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot's software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot's free marketing tools can be found at http://grader.com.

# # #

Organic Click-Through Rate Rules

Google Analytics has changed the game for SEO's looking to understand their performance with it's new Search Queries report. While ranking position has been the sole measure of SEO success for as long as many can remember, the focus has shifted to "organic click-through" and it provides a more meaningful, although for some slightly terrifying, glimpse into achievement.

It is not uncommon to hear from proud Web professionals that they, after months or years of optimization, have finally achieved a first place ranking. What many ultimately discover to their own befuddled amazement is that oftentimes those keywords that they now rank for simply do not convert.

In today's world of digital media optimization, the quantity of traffic is all but meaningless. What is more important is quality of traffic that you receive. The SEO mavens of our time realize the importance of keyword research but understand that SEO does not stop there (or at a first place ranking). They understand the quality of their traffic as well. They know which terms convert and which they should avoid.

The sole way to determine the quality of traffic should come as no surprise if you are familiar with analytics on any level. Bounce rate is clearly a good indicator but conversion rate metrics (something you should most definitely be tracking through your analytics vendor) indicate performance far better. There is an even more effective way to determine if you've made the right decision and are getting closer to your ultimate goal of total SERP domination - organic click-through rate.

Much in the same way that search advertising services provide an equivalent indication for paid listings (multiplying the number of impressions versus the number of clicks), those responsible for SEO success should consider adopting this same key performance indicator.

While your analytics account will not offer this information, users of Google Webmaster Tools do have access to it through the recently released Search Queries report. For many SEO's it will be considered the ultimate mechanism to determine performance. If you're not using Google Webmaster Tools, stop reading, sign up (for free) and hang on for a wild ride as the information you'll receive will be well worth your time investment (which is minimal at best).



As you can see from the image above, the report in GWT provides data on the total number of impressions, the total number of clicks, the click-through rate/ratio and the average position per keyword. If you think that's valuable information, it gets even better. Not only can you determine your overall organic click-through rate, but you are also able to drill down and obtain information for each keyword including impressions, click and click-through rate for each position and for each entry page. Ready for more - you can even segment by platform and determine search performance for Web, mobile and even images.


The value of tracking organic click-through rate site-wide and per keyword will prove to be your most valuable indicator of performance. For perhaps the first time, SEO’s will be able to identify keywords that are performing well on the SERP's and those that are not. This information could be turned over to our landing page optimization team, copywriters and even business development teams to make enterprise level decisions on optimization, marketing and more. That’s a KPI you can get excited about as it fully involves every aspect of the organization in its ultimate success.
Posted by Peter A. Prestipino

Larry Williams SEO/SEM Resume

Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-455-8300






Summary

A professional with more than 15 years experience with an emphasis in IT sales, marketing, SEO and web analytics seeking a new opportunity with a successful organization.


Employment Experience

The eVariety Company 1/06 – 12/09
Sales & Marketing
• Sold products worldwide through multiple start-up eCommerce websites; more than 70% of items were sold and shipped within 10 days of posting.
• Achieved and maintained a 100% positive feedback rating, due in large part to success with viral marketing, repeat buyers and a commitment to customer service.
• Managed P/L and increased ROI by adjusting advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created advertising campaigns using Google AdWords to generate traffic and grew sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
• Created multi-channel advertising blitzes, sent direct email updates, distributed multiple data feeds via RSS and used search engine optimization (SEO) and SEM strategies for top page rankings.

RSA 8/05 – 12/05
Senior Account Manager
• Researched staffing prospects using web portals and CRMs to collect data and forecast profitability.
• Marketed technical business services including project, contract and permanent staffing services.
• Set business appointments, met with managers and prospects to collect detailed information.

Bridgewater Resources 8/02 – 6/05
Business Sales Development
• Drove B2B staffing sales production for a start-up IT staffing division with a $500,000/Yr average and a gross profit margin (GPM) exceeding 33%.
• Sold IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified job orders and collaborated with recruiters on targeting technical prospects.
• Developed most of the CRM infrastructure, website content and multi-channel marketing material involved in a start-up company.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.


IntelliMark 11/94 – 6/02 General Manager / Sales (3/00 – 6/02)
• Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
• Met with decision makers, gathered information on qualified sales orders and promoted subsequent marketing efforts through cross-channel and viral marketing.
• Managed re-branding campaign, CRM migration project and cost reduction policies.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

Sales & Recruiting Manager (6/97 – 3/00)
• Sold IT services, recruited, hired candidates and managed account executives and recruiters.
• Developed and maintained accounts seeking business professionals and services.
• Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
• Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter (11/94 – 6/97)
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group, Inc. 3/94 – 11/94
Sales / Recruiter
• Sold B2B staffing services and recruited candidates in a broad range of industries.

Professional Achievements

Training
• Marketing and Advertising Using Google
• 7 Advanced Steps to Effective Search Marketing – Omniture
• D3: Data Driven Decisions - A New Paradigm for Managing SEO Programs
• Turbo Charge Your Search Engine Marketing – Omniture
• Innovations in Search Engine Marketing – Omniture
• 2009 Internet Marketing Conference – Stores Online

Brainbench Certifications
Sales Concepts, Marketing Strategy, Solution Selling, Business Communication, Marketing Concepts, IT Industry Knowledge, Problem Solving, Managing People, Business Writing


Education

Stephen F. Austin State University
Bachelor of Arts - Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
• East Texas Blood Center – Advertising Chairman (Internship)


Additional Skills Addendum




MARKETING

Created promotional links using HTML tags and Java widgets on multiple websites, social networks (Facebook, Twitter) and blogs.
Initiated search engine optimization (SEO) methods by updating product and website information on search engine directories (Google, Yahoo, Bing, etc).
Created online advertising campaigns with Google AdWords to create more traffic using display ads, PPC, website placements and HTML search keywords
Created product feeds using RSS and used Google Base to publish product information for inclusion in Google search results.


TRACKING / ANALYTICS

Tracked and analyzed sales using Sales Reports Plus for key performance metrics to optimize sales and get item metrics by category and format.
Created custom Omniture and Google web analytic reports to identify critical success metrics for online marketing campaigns.
Analyzed Detailed Seller Ratings, Store Traffic Reports, Key Performance Indicators and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.


TECHNOLOGY

Microsoft Office, Web CEO, IIS SEO Toolkit, SEOQuake, Google Chrome SEO, Omniture Site Catalyst, Google Analytics, Google/DoubleClick AdPlanner, Google Talk, Google Voice, Google Wave, Google Buzz
Social / Business Networks: Facebook, LinkedIn, Naymz, Twitter


WEBSITES

http://sites.google.com/site/larrywilliamssite/
http://www.linkedin.com/in/larrywilliams4u


ANALYTICS

http://sites.google.com/site/houstonsemppc/web-analytics/google-analytics
http://sites.google.com/site/houstonsemppc/web-analytics/omniture-site-catalyst