Thursday, January 7, 2010

Houston SEO/SEM/PPC Marketing Professional

Larry Williams
Houston, TX


An experienced professional seeking an opportunity to utilize my skills in IT marketing, sales, SEO/SEM or web analytics to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 11/09
Sales & Marketing
• Sold original and collectible items worldwide through multiple customized eCommerce “eVariety Company” WebStores.
• Achieved and maintained a 100% positive customer feedback rating; more than 70% of items were sold and shipped within 10 days of posting.
• Increased sales and product awareness by creating online advertising campaigns with Google AdWords using display ads, Pay Per Click (PPC) ads, website placements and keyword targeted ads.
• Increased ROI on advertising by analyzing detailed web analytics data generated by Omniture Site Catalyst, Google Analytics and Google AdWords.
• Implemented search engine optimization (SEO) strategies to analyze and improve SERP listings, content quality, meta data, keyword density and internal/external links.
• Wrote detailed content and created promotional links using Java and HTML widgets on multiple websites and blogs, as well as social and business networks.

RSA 8/05 – 12/05
Senior Account Manager
• Marketed technical business services including project, contract and permanent staffing.
• Set business appointments, met with managers and prospects to collect detailed information.
• Researched companies using the Salesforce CRM to collect data and forecast profitability.

Bridgewater Resources 8/02 – 6/05
Business Development Manager
• Drove sales production for a start-up IT staffing division with a $500K /Yr average and a gross profit margin (GPM) exceeding 33%.
• Met with decision makers, made presentations, gathered information on qualified job orders and strateg ized with recruiters on targeting technical prospects.
• Developed website content and multi-channel e-business marketing material.
• Identified target companies and recruited candidates by attending trade shows, career fairs and multiple business, marketing and technology associations.
• Negotiated company service agreements and provided RFI’s, RFP’s and RFQ’s.

IntelliMark 11/94 – 6/02 General Manager / Sales
• Sold B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Managed Houston branch P/L and budget, as well as hired, fired, trained and reviewed employees and set productivity goals.
• Met with decision makers, made presentations, gathered information on qualified sales orders and promoted marketing efforts through cross-channel and viral marketing.
• Managed re-branding campaign, CRM migration project and cost reduction policies.

Sales & Recruiting Manager
• Sold IT services, recruited, hired candidates and managed account executives and recruiters.
• Developed and maintained accounts seeking business professionals and services.
• Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
• Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group 3/94 – 11/94
Sales / Recruiter
• Sold B2B staffing services and recruited candidates in a broad range of industries.

Training & Certifications

• Marketing and Advertising Using Google – Google
• Google Analytics Introduction / Custom Reporting - Google
• D3: Data Driven Decisions - A New Paradigm for Managing SEO Programs - Covario
• Business Internet Marketing for Facebook & Twitter - HubSpot
• Advanced SEM Strategies - “Tips for Master Search Marketers” - Omniture
• Turbo Charge Your Search Engine Marketing - Omniture
• SEO Strategies for Corporate Web Sites – Omniture

Brainbench Certifications
Marketing Strategy, Marketing Concepts, Sales Concepts, Solution Selling, Business Communication, Business Writing, IT Industry Knowledge, CRM Concepts


Stephen F. Austin State University
Bachelor of Arts - Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager (employment)
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)

No comments:

Post a Comment