Larry Williams
Houston, TX
281-455-8300
Summary
A results-oriented professional seeking an opportunity
that utilizes his experience with IT sales, online marketing, SEO and web analytics
to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06-1/11
Online Sales & Marketing
- Sold collectible items through customized
e-commerce websites, maintained a 100% positive customer service rating
and shipped more than 70% of items within 10 days of posting.
- Utilized search engine optimization (SEO) methods
and strategies to improve SERP rankings for multiple websites using tools
including Google Webmaster Tools and SEO PowerSuite.
- Created and managed pay-per-click (PPC)
advertising campaigns using Google AdWords to generate traffic and grew
sales using keyword ads, as well as multiple blog and website placements.
- Increased ROI by adjusting multi-channel
advertising budgets based on web analytics reports generated by Google
Analytics, Omniture Site Catalyst and Google AdWords.
- Created promotional ads and links using HTML
tags, Java widgets and RSS feeds on multiple websites, blogs and social
media networks including Facebook, Google+, LinkedIn and Twitter.
- Extensively researched, tested, trained on and
utilized new SEO, PPC, online marketing and analytics tools and
techniques.
RSA 8/05-12/05
Senior Account Manager
- Marketed IT business solutions including project,
contract and permanent staffing services.
- Met with prospects and gathered detailed
information to determine future technical needs.
- Researched and analyzed prospective businesses
using Salesforce CRM and industry web portals to forecast sales
opportunities.
Bridgewater Resources 8/02-6/05
Business Development
Manager
- Sold IT staffing solutions for a start-up
business by developing and maintaining lasting relationships with
companies seeking technical professionals and services.
- Drove sales production with a $500K/yr. average
and a gross profit margin (GPM) exceeding 33%.
- Developed most of the CRM workflow process,
website content and multi-channel marketing material to promote and
advertise a new company and its services.
- Made presentations to corporate executives and
hiring managers, gathered detailed information on job orders and planned
search strategies with recruiters to target qualified technical
candidates.
- Identified target companies and recruited
prospects by attending Trade Shows, Career Fairs and multiple business,
marketing and technology association meetings.
IntelliMark 11/94-6/02
General Manager -
Account Executive
- Sold regional B2B IT staffing and project
solutions by developing and maintaining lasting relationships with
companies seeking technical professionals and services.
- Met with decision makers, gathered information on
qualified sales orders and developed multi-channel marketing campaigns
using cross-promotions and viral marketing.
- Managed Houston branch operations, including
budget, marketing plans, sales forecasting and employee hiring, firing,
training and yearly reviews.
- Developed and made corporate presentations and
co-hosted a national business conference.
- Managed an internet strategy team project that
designed and launched a new company web site that included a new layout
and content, job posting and search capability and new marketing material.
- Managed a CRM migration project and created a
paperless workflow process.
Sales & Recruiting Manager - Account Executive
- Sold IT services, recruited candidates and
managed account executives and recruiters.
- Identified target companies and recruited
prospects by attending Trade Shows, Career Fairs and multiple business,
marketing and technology association meetings.
- Led in-house training sessions and created
internet training presentations, videos and documentation for sales and
recruiting teams.
Technical Recruiter
- Recruited, interviewed and prepared qualified
technical candidates for interviews with client companies.
- Received feedback from candidates and clients
after interviews and negotiated starting salaries, benefits, start dates,
sign-on bonuses and/or relocation packages.
Management Alliance Group, Inc. 3/94-11/94
Recruiter
·
Sold staffing
services to businesses and recruited candidates in multiple industries,
including Finance, Medical and Oil/Gas.
Professional
Achievements
- Inbound Marketing Certified Professional - HubSpot
- Manager of three (3) Presidential Award
recipients
- Manager of one (1) Chairman Award recipient
- Quarter-Million Dollar Producer Award*
- Top Five Producer Award*
- Rookie of the Year Award*
- Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants / Houston
Area Association of Personnel Consultants
Education
Stephen F. Austin State
University
Bachelor of Arts –
Communications / Marketing – 1993
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