Here are seven (7) Steps to writing enticing product descriptions:
Get Familiar with the Target Audience.
List the biggest product benefits.
Give a glimpse of the future - sizzle... (imagine this on your mantle, etc. )
Maximize your character limit, CMS, etc. Make your words count!
Incorporate Search Engine Keywords and key phrases.
Write, then rewrite the copy text.
Test, Tweak and Track the results.
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