Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-455-8300
Summary
A results-driven professional with 15 years experience with an emphasis in online marketing, SEO, SEM and web analytics seeking an opportunity to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06 – 1/10
Online Sales & Marketing
• Sold antique and collectible items through multiple eCommerce websites, maintained a 100% positive customer service rating and sold and shipped more than 70% of items within 10 days of posting.
• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
• Utilized search engine optimization (SEO) methods and strategies to improve page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
• Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created promotional links using HTML tags and Java widgets on multiple websites, blogs and social media networks including Facebook, Google Buzz, Twitter and LinkedIn.
RSA 8/05 – 12/05
Senior Account Manager
• Marketed IT business solutions including project, contract and permanent staffing services.
• Met with prospects and conducted needs assessments to determine current and future technical needs.
• Analyzed businesses using online web portals and the Salesforce.com CRM and to forecast profitability.
Bridgewater Resources 8/02 – 6/05
Business Development
• Sold business staffing solutions for a start-up IT division by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Developed most of the CRM infrastructure, workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
• Made presentations to decision makers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
IntelliMark 11/94 – 6/02 General Manager / Account Executive
• Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
• Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
• Developed and made corporate presentations and co-hosted a national business conference.
• Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
• Managed a CRM migration project and created a paperless workflow process.
Sales & Recruiting Manager / Account Executive
• Sold IT services, recruited candidates and managed account executives and recruiters.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
• Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.
Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.
Management Alliance Group, Inc. 3/94 – 11/94
Sales / Recruiter
• Sold staffing services and recruited candidates in a broad range of industries, including Finance, Medical, Oil/Gas and Real Estate.
Professional Achievements
Manager of three (3) Presidential Award recipients – IntelliMark
Manager of one (1) Chairman Award recipient – IntelliMark
Quarter-Million Dollar Producer Award*
Top Five Producer Award*
Rookie of the Year Award*
Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants
Education
Stephen F. Austin State University
Bachelor of Arts – Communications (Journalism) /Marketing – 1993
The Pine Log Newspaper – Sales / Advertising Account Manager
KLSB-TV (NBC) – Sales / Advertising Intern
East Texas Blood Center – Advertising Intern
Additional Skills Addendum
Optimization / SEO
Determined website and page objectives and ensured each page was search engine-friendly.
Developed site content, researched competitor’s sites and chose the most effective keywords.
Performedsite analysis and review of SERP rankings, page content, layout, links and site speed.
Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.
Marketing / PPC
Created online advertising campaigns using Google AdWords to generate traffic and increased sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.
Developed marketing initiatives and strategy involving content, positioning, pricing and promotions.
Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.
Analytics
Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics.
Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.
Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.
Training
Inbound Marketing Certified Professional - HubSpot, June 2010
Social Media Optimization is the New SEO – HubSpot
SEO Strategies for Corporate Web Sites – Omniture
Marketing and Advertising Using Google – Google
11 Tips to Improve Your SEM Campaigns - Omniture
Business Internet Marketing for Facebook & Twitter – HubSpot
Omniture, Testing and Web Site Optimization – Omniture
SEO Measurement 101 – Omniture
Social Media
LinkedIn
Twitter
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