Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-529-5258
Employment Experience
eVariety Company 1/06 – 11/09
Sales & Marketing
· Sold products worldwide through multiple start-up eCommerce websites; more than 22% of items were sold and shipped within 10 days of posting.
· Achieved and maintained a 100% positive feedback rating
· Managed P/L and increased profits by adjusting advertising budgets based on web analytics data generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
· Created online advertising campaigns with Google AdWords using display ads and Pay Per Click (PPC) website placements
· Created promotional links using HTML tags and Java widgets on multiple websites, social networks (Facebook, Twitter) and blogs.
· Created multi-channel advertising blitzes and used search engine optimization (SEO) and SEM strategies.
RSA 8/05 – 12/05
Senior Account Manager
· Marketed technical business services including project, contract and permanent staffing.
· Set business appointments, met with managers and prospects to collect detailed information.
· Researched companies using Salesforce CRM to collect data and forecast profitability.
Bridgewater Resources 8/02 – 6/05
Business Development Manager
· Drove sales production for a start-up IT staffing division with a $500,000/Yr average and a gross profit margin (GPM) exceeding 33%.
· Met with decision makers, gathered information on qualified job orders and collaborated with recruiters on targeting technical prospects.
· Developed website content and multi-channel marketing material
IntelliMark 11/94 – 6/02 General Manager / Sales
· Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
· Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
· Met with decision makers, gathered information on qualified sales orders and promoted subsequent marketing efforts through cross-channel and viral marketing.
· Managed re-branding campaign, CRM migration project and cost reduction policies.
· Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
Sales & Recruiting Manager
· Sold IT services, recruited, hired candidates and managed account executives and recruiters.
· Developed and maintained accounts seeking business professionals and services.
· Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
· Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.
Technical Recruiter
· Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
· Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.
Management Alliance Group 3/94 – 11/94
Sales / Recruiter
· Sold B2B staffing services and recruited candidates in a broad range of industries.
Professional Achievements
Training
Marketing and Advertising Using Google (Google),
7 Advanced Steps to Effective Search Marketing (Omniture),
D3: Data Driven Decisions - A New Paradigm for Managing SEO Programs (Covario),
Turbo Charge Your Search Engine Marketing,
Innovations in Search Engine Marketing (Omniture).
Brainbench Certifications
Sales Concepts, Marketing Strategy, Solution Selling, Business Communication, Marketing Concepts, IT Industry Knowledge, Problem Solving, Managing People, Business Writing
Education
Stephen F. Austin State University
Bachelor of Arts - Communications / Marketing – 1993
· The Pine Log Newspaper – Sales / Advertising Account Manager
· KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
· East Texas Blood Center – Advertising Chairman (Internship)
Additional Skills Addendum
- Created promotional links using HTML tags and Java widgets on multiple websites, social networks (Facebook, Twitter) and blogs.
- Initiated search engine optimization (SEO) methods by updating product and website information on search engine directories (Google, Yahoo, Bing, etc).
- Created online advertising campaigns with Google AdWords to create more traffic using display ads, PPC, website placements and HTML search keywords
- Created custom Omniture and Google web analytic reports to identify critical success metrics for online marketing campaigns.
- Analyzed Detailed Seller Ratings, Store Traffic Reports, KPI’s and CPC using Omniture Site Catalyst, Google AdWords and Google Analytics
- Designed and managed a start-up online ecommerce marketplace on eBay named “eVariety Company” to sell hundreds of original items.
- Created additional websites on Amazon, eCrater, Bonanzle and Auctiva.
- Listed and sold local items on Craigslist and Kijiji.
- Customized checkout and payment information for customers, allowing direct payment for items with PayPal and Google Checkout.
Used Analytics to:gather detailed info in order to improve productivity by analyzing traffic
Used Adwords to: market items
Used Omniture Site Catalyst to: analyze traffic data
Used eBay to: market and sell items
Used eCrater, Bonanzle, Auctiva, Prostores to: market and sell items
Used Craigslist and Kijiji to: market and sell items locally
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