Larry Williams Resume

Larry Williams
Houston, TX
lwwilliams@suddenlink.net
281-455-8300







Summary

A professional with more than 15 years experience in IT sales, recruiting, marketing and management seeking a new opportunity with a successful organization.

Employment Experience

The eVariety Company 1/06 – 7/09
Owner, Sales & Marketing
• Sold products worldwide through multiple eCommerce websites; more than 25% of items were sold and shipped within 10 days of posting.
• Achieved and maintained a 100% positive feedback rating, due in large part to success with viral marketing, repeat buyers and a commitment to customer service.
• Managed P/L and increased profits by adjusting expenditures based on analyzing reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
• Created advertising campaigns using Google AdWords to generate traffic and grew sales using pay-per-click (PPC) ads and multiple blog and website placements.
• Created multi-channel advertising blitzes, sent direct email updates, distributed multiple data feeds via RSS and used search engine optimization (SEO) strategies for top page rankings.

RSA 8/05 – 12/05
Senior Account Manager
• Researched staffing prospects by using web portals and CRM’s to collect data and forecast profitability.
• Marketed technical business services including project, contract and permanent staffing services.
• Set business appointments, met with managers and prospects to collect detailed information.

Bridgewater Resources 8/02 – 6/05
Business Sales Development
• Drove B2B staffing sales production for a start-up IT staffing division with a $500,000/Yr average and a gross profit margin (GPM) exceeding 33%.
• Sold IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and collaborated with recruiters on targeting technical prospects.
• Developed most of the infrastructure, website content and multi-channel marketing material involved in a start-up company.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.


IntelliMark 11/94 – 6/02 General Manager / Sales (3/00 – 6/02)
• Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
• Met with decision makers, gathered information on qualified sales orders and promoted subsequent marketing efforts through cross-channel and viral marketing.
• Managed re-branding campaign, CRM migration project and cost reduction policies.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

Sales & Recruiting Manager (6/97 – 3/00)
• Sold IT services, recruited, hired candidates and managed account executives and recruiters.
• Developed and maintained accounts seeking business professionals and services.
• Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
• Led in-house training sessions and created training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter (11/94 – 6/97)
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group, Inc. 3/94 – 11/94
Sales / Recruiter
• Sold B2B staffing services and recruited candidates in a broad range of industries.

Professional Achievements

• Sales Manager of three (3) Presidential Award recipients – IntelliMark
• Sales Manager of one (1) Chairman Award recipient – IntelliMark
• Quarter-Million Dollar Producer Award*
• Top Five Producer Award*
• Rookie of the Year Award*
* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants Awards

Training
Marketing and Advertising Using Google (Google), 7 Advanced Steps to Effective Search Marketing (Omniture), D3: Data Driven Decisions - A New Paradigm for Managing SEO Programs (Covario).

Brainbench Certifications
Sales Concepts, Marketing Strategy, Solution Selling, Business Communication, Marketing Concepts, IT Industry Knowledge, Problem Solving, Managing People, Business Writing

Education

Stephen F. Austin State University
Bachelor of Arts - Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)
• East Texas Blood Center – Advertising Chairman (Internship)